新华网财经·2026-01-15 01:25Core Viewpoint - The article highlights a case of misleading branding on Alibaba's 1688 platform, where a consumer ordered a "Haier" refrigerator but received a product from a different brand, "Hai'er," which closely resembles the original brand name [1][4]. Group 1: Misleading Branding - A consumer purchased a "Haier" refrigerator for 358 yuan but received a "Hai'er" product instead, indicating potential false advertising [1][4]. - The Alibaba platform's customer service acknowledged that the involved merchant's practices were misleading and stated that actions would be taken against them [1][4]. - As of January 14, the problematic store was no longer searchable on the 1688 platform [1][4]. Group 2: Ongoing Issues - Despite the removal of the specific store, numerous products labeled "Hai'er" still exist on the 1688 platform [2][4]. - A separate inquiry revealed that another store claimed to sell "Haier" gas water heaters but was not affiliated with the actual Haier brand, indicating a pattern of counterfeit products [8]. - The price of products labeled as "Haier" is significantly lower than genuine Haier products, with some "Haier" labeled refrigerators priced at 203 yuan compared to over 600 yuan for authentic Haier models [8].