第一财经·2026-01-15 04:16Core Viewpoint - Visa has become the first international card organization to support Apple Pay card binding for Chinese cardholders, enhancing the convenience of cross-border payments [3]. Group 1: Impact on Cross-Border Payments - The integration allows for easier offline payments, enabling Chinese consumers to make contactless payments abroad by simply double-clicking the side button on their iPhone or Apple Watch [4]. - For mobile and online payments, consumers can use Apple Pay in foreign apps or websites without needing to create accounts or repeatedly enter personal information [4]. - Visa cardholders will continue to enjoy the same rewards and benefits as with physical cards, along with exclusive offers for first-time binding and travel-related scenarios [4]. Group 2: Card Binding Process - Cardholders can add their Visa cards to Apple Wallet without manually entering card numbers, either through the bank's app or directly via Apple Wallet [5]. - Some banks already support instant issuance of Visa cards and immediate binding for immediate use [5]. Group 3: Payment Tokenization Service - Visa has increased investment in data and payment security, launching a tokenization service that enhances security for cross-border transactions [6]. - Tokenization removes sensitive information during online or mobile shopping, reducing fraud risk and data breaches [6]. - Since December 2016, all financial institutions in China have been required to implement payment tokenization technology [6]. Group 4: Security Measures - When adding a Visa card to Apple Pay, the actual card number is not stored on the device or Apple's servers; instead, a unique device account number is generated and securely stored [10]. - In case of device loss, Visa can immediately disable the digital account number stored on the device [10]. - The Apple Secure Element is designed to securely store payment information, enhancing the overall security of the payment process [11]. Group 5: Market Position and Future Developments - Visa has been promoting the application of payment tokenization for over a decade, with over 50% of e-commerce transactions in its global ecosystem now utilizing this technology [8]. - Visa aims to achieve 100% payment tokenization, having prevented $1.1 billion in fraud losses in the fiscal year 2025 [8]. - Visa's payment network spans over 220 countries and regions, connecting approximately 175 million merchants and serving over 4.9 billion cardholders [11].