乘联分会·2026-01-15 08:54Core Viewpoint - The article highlights the robust performance of the pickup truck market in China, with significant year-on-year growth in both sales and production, driven by strong demand in specific regions and the increasing export of Chinese pickup trucks [2][3]. Pickup Truck Sales - In December 2025, the pickup truck market sold 52,000 units, marking an 8.8% year-on-year increase and reaching a five-year high. For the entire year, sales totaled 589,000 units, up 11.8% year-on-year [2]. - December 2025 production reached 48,000 units, a 5.2% increase year-on-year, with total production for the year at 575,000 units, reflecting a 14% year-on-year growth [2]. - Great Wall Motors continues to lead the market, with strong performances from other manufacturers like Changan, SAIC Maxus, and JAC Motors. The market remains characterized by a "one strong, many strong" structure [2]. Regional Demand - The main demand for pickup trucks is concentrated in the Southwest and Northwest regions, which accounted for 46% of total demand in December 2025. In contrast, the performance in the Beijing-Tianjin-Hebei region was weaker [2]. Export Performance - In December 2025, China exported 28,000 pickup trucks, a 12% year-on-year increase, although it saw a 7% month-on-month decline. Total exports for the year reached 300,000 units, up 21% year-on-year [3]. - By 2024, exports are expected to account for 45% of total pickup truck sales, increasing to 50% in 2025, indicating a strong acceleration in the export of Chinese-made pickups [3]. New Energy Pickup Trucks - In December 2025, sales of new energy pickup trucks were 6,000 units, a 3% year-on-year decrease and a 30% month-on-month decline. However, total sales for the year reached 73,000 units, reflecting a remarkable 243% year-on-year growth [3]. - The article notes that the demand for electric light trucks is surging, positioning electrification as a key factor for commercial vehicles to gain road rights. The growth potential for the pickup market is expected to improve with the development of electrification and passengerization [3].