一年新开40000家，市场规模突破千亿：被嫌弃的县城“土味”运动，为何又火了？

Core Viewpoint - The billiards industry has experienced significant fluctuations, transitioning from popularity to decline and now to a resurgence, driven by changing consumer preferences and innovative business models [3][4][5]. Group 1: Industry Growth and Market Dynamics - The number of billiard halls in China has surged, with 55,400 new registrations in 2024, marking a 33.39% year-on-year increase. An additional 47,000 billiard-related enterprises are expected to register in 2025 [4]. - The domestic billiards market is projected to exceed 100 billion yuan by 2025, with the number of billiards enthusiasts surpassing 210 million, reflecting an annual growth rate of 180% [4]. - Investment interest in billiards has intensified, with Tencent leading a funding round exceeding 100 million yuan for the self-service billiard brand "Xiao Tie" in 2023, and "Dou Dou Billiards" securing 10 million yuan in angel funding in 2024 [4]. Group 2: Evolution of Billiards Venues - Traditional billiard halls have evolved from private rooms and coaching services to self-service, smoke-free environments, expanding the consumer base and creating high demand [4][5]. - New billiard halls are strategically located in major commercial complexes like Wanda and Raffles City, enhancing their image and attracting a broader audience [15]. - The design of modern billiard halls incorporates elements like glass, metal, and wood, creating a comfortable and stylish atmosphere that appeals to a diverse clientele [15]. Group 3: Changing Consumer Behavior - The introduction of 24-hour AI self-service billiard halls caters to the preferences of younger consumers, offering a straightforward and enjoyable experience without the need for staff assistance [16][20]. - The rapid expansion of self-service billiard brands, such as "Xiao Tie" with over 7,000 locations and "Tan Xiao Yu" with 4,000 franchise stores, has made billiards a frequent leisure activity [20][21]. - Data indicates that 40.6% of self-service billiard consumers visit halls 3-4 times a week, with 22.6% visiting 5-6 times weekly, highlighting the growing popularity of billiards [21]. Group 4: Impact of Events and Media - Billiards has gained visibility through major events, such as the inclusion of billiards in the 2025 Chengdu World Games and high-stakes tournaments with significant prize money, attracting international players [4][24]. - Social media has played a crucial role in promoting billiards, with platforms like Douyin and Kuaishou generating billions of views on billiards-related content, further igniting public interest [26]. - The success of Chinese players in international competitions has led to increased foot traffic in billiard halls, with reports of long queues for tables following notable victories [24][26]. Group 5: Future Prospects - The billiards industry is expected to continue evolving with innovations such as AI coaching and hybrid venues combining billiards with other entertainment options, indicating a promising future [28][29]. - The ongoing transformation of billiards from a traditional pastime to a modern social activity reflects broader trends in consumer entertainment preferences, suggesting sustained growth potential [29].