部分商家“免税”销售，深圳水贝黄金租赁走热

Core Viewpoint - The rapid increase in international gold prices, surpassing $4,600, has significantly impacted the Shenzhen Shui Bei gold market, leading to operational pressures for merchants due to reduced consumer demand and new tax regulations [3][4]. Group 1: Market Dynamics - The Shui Bei market, once known for its price advantages, is now facing challenges from high gold prices and compliance with tax regulations, prompting a shift towards a new operational model based on trust and informal transactions [3][4]. - A unified pricing system has been implemented in the market, merging the previously distinct prices for "investment gold" and "jewelry gold" into a single "gold" price, reflecting a restructuring of the pricing mechanism due to tax reforms [4][7]. - Merchants report that the new unified price corresponds to the previous "jewelry gold" price, making it difficult for investment-focused consumers to find price advantages through public channels [7][9]. Group 2: Consumer Behavior and New Trends - The market has seen a rise in gold wedding jewelry rental services, catering to budget-sensitive younger consumers, with bookings extending into February 2026 [14][16]. - Investment silver bars have gained popularity as an alternative, with merchants increasingly displaying them prominently, indicating a shift in consumer interest from gold to silver [17][18]. - The current market environment has led to a decrease in retail profits, with some merchants reporting a revenue decline of 20-30% despite rising gold prices, prompting them to explore new business models [15][10].