Core Viewpoint - The article highlights the rapid growth of Shenzhen's "first store economy," particularly focusing on the emergence of technology-driven retail spaces, such as the world's first robot 6S store, which has generated significant consumer interest and revenue [1][3]. Group 1: Robot 6S Store Performance - The world's first robot 6S store has achieved a total revenue of 20 million yuan within six months of opening and has signed contracts for six franchise stores, attracting approximately 300,000 customers, with over 30% being international visitors [1][3]. - The store operates under a unique 6S model, which includes leasing and customization services, providing a comprehensive lifecycle service system for robots [3][6]. Group 2: Technology First Stores - Shenzhen has seen a surge in technology first stores, with an average of one new store opening daily from 2022 to 2024, showcasing the city's commercial vitality and innovation capabilities [1][3]. - The article mentions various technology first stores, including a humanoid robot-themed store that integrates AI robots into the retail experience, enhancing customer interaction and service [3][6]. Group 3: Impact on Consumer Behavior - Technology first stores are becoming key drivers of foot traffic and consumer spending, with the humanoid robot-themed store attracting over 2,000 visitors daily, doubling on weekends [8][10]. - These stores are effective in targeting high-net-worth individuals and young families, significantly increasing customer dwell time by 1-2 hours [10][11]. Group 4: Industry and Market Dynamics - The introduction of technology first stores is facilitating the connection between technology, industry, and consumer markets, accelerating the adoption of innovative products like 3D printers and robots [11][12]. - The article emphasizes the need for continuous innovation and adaptation in the retail landscape, as many technology first stores face challenges in sustaining operations due to high costs and market readiness [15][16]. Group 5: Government and Market Support - The Shenzhen government is actively promoting the first store economy, aiming to add over 1,000 new stores within the year and providing financial incentives for brands to establish a presence in the city [16][18]. - Market players are also collaborating to enhance the consumer experience, integrating technology stores with other retail formats to create a more engaging shopping environment [16][18].
全国首家机器人6S店营业额已达2000万元
21世纪经济报道·2026-01-15 12:10