“广货群侠传”登场，粤家电靠这招畅销全球40年

Core Viewpoint - The article emphasizes the strength and global competitiveness of Guangdong's manufacturing industry, particularly in the home appliance sector, highlighting the launch of the "Guangdong Goods Going Global" spring campaign as a strategic initiative to promote Guangdong-made products worldwide [1]. Group 1: Guangdong Manufacturing Strength - Guangdong's manufacturing has evolved from traditional products to advanced technologies, including robots, drones, and AI glasses, showcasing its adaptability and innovation [1]. - The region produces a significant portion of China's home appliances, with one in two color TVs and one in three air conditioners being "Made in Guangdong" [1]. - Guangdong's home appliance industry boasts over 10 national firsts, establishing a strong foundation for its market position [24]. Group 2: Key Players in Home Appliances - Midea has developed a comprehensive range of smart home appliances, leveraging its R&D capabilities and production bases to enhance its market presence [3]. - Gree Electric has a strong focus on technological innovation, with its products and services reaching 190 countries and regions, and nearly 70% of its sales coming from its own brand [6]. - Hisense has established itself as a leader in various home appliance categories, with its refrigerators holding the top market share in 11 countries [8]. - TCL is recognized for its advanced technology in televisions, particularly in Mini LED displays, and is enhancing its smart appliance offerings through AI integration [11]. - Skyworth is actively exploring the smart home appliance sector, with its television brand achieving the highest sales in China for the first half of 2025 [14]. - Galanz has a strong global presence with its health-oriented home appliances, exporting to nearly 200 countries, supported by its proprietary technology [16]. - Vanward has maintained the top market share in the gas water heater sector for 20 consecutive years, emphasizing its reliable quality [19]. Group 3: Upcoming Initiatives - The "Guangdong Goods Going Global" campaign will feature 12 promotional events and 18 supporting activities in the first quarter of the year, showcasing the diverse appeal of Guangdong manufacturing [24].