【商用车】2025年12月轻型商用车市场预测研究报告

Industry Insights - The Ministry of Industry and Information Technology and five other departments have issued a plan to promote green low-carbon consumption in sectors such as new energy vehicles and green building materials [2] - The plan includes enhancing the efficiency standards for consumer products and promoting the certification of green building materials [2] - There is a push for the development of national standards for smart home interconnectivity and support for enterprises to create comprehensive smart and green solutions [2] Product Analysis - The core technology of new energy large vans includes platform design, allowing for flexible cargo dimensions through various combinations of wheelbase, vehicle height, and cargo layout [7] - New energy large vans show stronger adaptability in scenarios such as express delivery, supermarket distribution, and cold chain transportation [9] - User experience is expected to be upgraded with the introduction of these new energy large vans [11] Market Strategy Recommendations - Companies are advised to enhance innovation in research and development and focus on application scenarios to drive growth [13] - There is a recommendation for commercial model innovation, shifting from merely selling vehicles to providing services and ecosystems that address the entire vehicle purchase journey [21] Sales Forecast - The light commercial vehicle market is expected to maintain stability amid structural adjustments, with sales projected to reach approximately 2.9 million units in 2026, reflecting a slight increase of 1.9% [28]