贾国龙，还是不服！

Group 1 - The core viewpoint of the article revolves around the evolving public relations strategy of Xibei and its founder, Jia Guolong, in response to the "prepared food controversy" [3][10][12] - In December 2025, Jia Guolong acknowledged the company's shortcomings and aimed to regain customer trust by admitting mistakes and lowering prices on over 30 dishes by 20%, reducing the average customer spending from 92 yuan to 75 yuan [16][18] - By January 2026, Jia's tone shifted to a defensive stance, claiming the controversy was a result of malicious misrepresentation and emphasizing the distinction between "central kitchen preparation" and "prepared food" [12][29] Group 2 - Xibei's business performance has deteriorated, with a reported 50% year-on-year decline in store sales in January 2026, leading to plans to close 102 stores, affecting approximately 4,000 employees, which is about 30% of its total stores [23][25][26] - Jia Guolong expressed a commitment to employee welfare, stating that salaries would not be cut, and that customer prepaid cards would be honored, signaling a commitment to accountability [28] - The article highlights the confusion and lack of standards in the prepared food industry, suggesting that Xibei's "central kitchen preparation" was misinterpreted, which contributed to the backlash against the brand [29][30]