贾国龙：今晚10点将就罗永浩对西贝重大污蔑诽谤全面回应

Core Viewpoint - The article discusses the ongoing public dispute between Xibei's founder, Jia Guolong, and entrepreneur Luo Yonghao, highlighting the challenges faced by Xibei in the restaurant industry amid negative publicity and operational difficulties [1][5]. Group 1: Company Response and Challenges - Jia Guolong confirmed that Xibei will close 102 stores, accounting for 30% of its total locations, due to ongoing challenges and negative publicity over the past 125 days [5]. - Jia emphasized that the company relies on its own efforts and has been working hard to navigate through the difficulties, indicating a commitment to the employees and the brand [5]. - The restaurant industry is experiencing increased competition and declining profits, with major players like Haidilao reporting a 3.0% year-on-year revenue decline to 20.703 billion [9]. Group 2: Public Relations and Management - Jia Guolong stated that Xibei does not engage in public relations, which raises questions about the effectiveness of its communication strategy, especially in light of recent controversies [9]. - The departure of Xibei's Vice President of Public Relations, Song Xuan, was framed as a personal decision, with Jia expressing support for him despite the ongoing challenges [8]. - Jia's approach to management reflects a belief in the company's operational success without reliance on public relations, which may be seen as naive given the current market conditions [9]. Group 3: Industry Context - The Chinese restaurant industry is projected to face a slowdown in revenue growth and profit margins, with many restaurant owners acknowledging the difficulty in maintaining revenue levels [9]. - Jia Guolong admitted that Xibei's revenue was already in a declining phase before the recent controversies, indicating pre-existing operational challenges [9]. - The overall market trend suggests that restaurants may need to either lower prices or abandon national markets to remain competitive, which poses a significant challenge for Xibei given its higher price point [9].