49.99元环卫工自助活动引争议！知名比萨品牌回应

Core Viewpoint - The article discusses the controversy surrounding the "Sanitation Workers Welfare Day" event launched by the pizza chain Big Pizza, which offers a discounted self-service meal for sanitation workers, raising questions about the sincerity and pricing of the initiative [2][7][12]. Group 1: Event Details - Big Pizza announced a "Sanitation Workers Welfare Day" on January 26, coinciding with International Clean Energy Day, where sanitation workers can enjoy a self-service meal for 49.99 yuan, down from the market price of 79.99 yuan [2][4]. - The initiative aims to provide a warm gesture to sanitation workers, referred to as "city beauticians" [4]. Group 2: Public Reaction - The announcement sparked significant debate on social media, with hundreds of comments questioning the pricing and sincerity of the initiative, suggesting that it lacks genuine charitable intent [7][12]. - Critics pointed out that the average daily wage for frontline sanitation workers is around 100 yuan, making the 49.99 yuan meal still a considerable expense for them [12]. Group 3: Company Response - Zhao Zhijiang, the founder of Big Pizza, acknowledged the criticism and explained that the 49.99 yuan price is the maximum discount the company can offer, considering labor and ingredient costs [12]. - He emphasized that the initiative is part of a broader strategy that includes similar welfare days for various professions, maintaining a consistent pricing model across different groups [12][13]. Group 4: Business Performance - Big Pizza, established in 2002, has seen significant growth, opening approximately 160 new stores in 2025, bringing the total to nearly 400, with a revenue exceeding 2 billion yuan and a year-on-year growth of over 63% [13]. - The company employs a revenue management strategy that includes transforming underperforming stores into "super welfare experience stores" and implementing a tiered discount mechanism to attract specific customer groups during off-peak times [13].