2025华为手机出货量5年来重回中国第一

Core Viewpoint - Huawei is projected to lead the Chinese smartphone market in 2025 with a shipment of 46.7 million units, despite a slight decrease of 1.9% from 2024, primarily due to the decline of competitor Vivo [3][5]. Group 1: Huawei's Performance - Huawei's flagship Mate series and budget nova series are performing well, both equipped with self-developed Kirin semiconductors [6]. - The company has managed to recover from a decline in sales caused by U.S. sanctions that limited semiconductor procurement, leading to a drop in product performance since 2019 [1][6]. - The latest model, Mate 80, launched in November 2025, features enhanced performance and AI capabilities while being priced lower than its predecessor, aiming to increase the user base of the HarmonyOS [6]. Group 2: Competitor Analysis - Apple ranks second with a shipment of 46.2 million units, showing a growth of 4%, bolstered by strong sales of the iPhone 17 series launched in September 2025 [6]. - Vivo, which held the top position in 2024, saw a significant decline of 6.6%, resulting in a shipment of 46.1 million units in 2025 [3][5]. - Xiaomi and OPPO follow with shipments of 43.8 million and 43.4 million units, respectively, with Xiaomi experiencing a growth of 4.3% and OPPO a modest increase of 2.1% [5]. Group 3: Market Overview - The overall smartphone shipment in China for 2025 is projected to be 284.6 million units, a decrease of 0.6% year-on-year, marking the first decline in two years [6]. - Government incentives for trade-ins have had a positive impact, but some regions have exhausted their subsidy quotas, leading to a slowdown in demand [6]. - IDC forecasts a further decline in shipments to 278 million units in 2026, continuing the downward trend [6].