13类食品在直播间里坚决不能卖

Core Viewpoint - The newly released regulations on live-streaming e-commerce operators emphasize food safety responsibilities and prohibit the sale of 13 categories of food items in live-streaming sessions, effective from March 20, 2026 [1][2]. Group 1: Prohibited Food Items - The regulations specify a "prohibited food list" that includes items produced with non-food materials, those containing toxic substances, foods exceeding limits for pathogenic microorganisms and heavy metals, expired or spoiled foods, and unlabelled pre-packaged foods [1]. - Other prohibited items include meat and products from diseased or unqualified livestock and aquatic animals, as well as foods that are banned from production and sale by national regulations [1]. Group 2: Responsibilities of Stakeholders - The regulations encompass all stakeholders in the live-streaming ecosystem, including platform operators, live-stream hosts, and marketing personnel, mandating them to fulfill their food safety responsibilities [1][2]. - Food producers must publicly disclose their licensing information and verify supplier qualifications when operating live-streaming sessions, while non-food producers must implement strict product selection systems [2]. Group 3: Regulatory Measures and Consumer Protection - The regulations require market supervision departments to include live-streamed food sales in routine oversight and annual sampling plans, with technical monitoring records recognized as electronic evidence [2]. - Platforms are mandated to establish complaint and reporting mechanisms to address consumer concerns promptly, alongside implementing training and risk management measures [2].