GQ重启中国业务，此前停刊十八月

Core Viewpoint - The return of the Chinese edition of GQ, now titled "Elite GQ," marks a significant revival of the brand in China after an 18-month hiatus, with a focus on local creativity and cultural representation [1][6]. Group 1: Return of GQ - GQ China officially resumed publication on January 16, with the first issue featuring music artist Jackson Wang and NBA star Shai Gilgeous-Alexander on the cover [1][3]. - The brand's return follows a period of challenges, including the termination of a partnership with China News Service and the disbandment of its core team [5][6]. Group 2: Cultural Significance - The first issue of "Elite GQ" emphasizes the creativity of Chinese culture and fashion on an international stage, showcasing works from emerging Chinese menswear designers [8][9]. - Condé Nast's CEO Roger Lynch expressed confidence in the brand's potential in China, highlighting the importance of supporting and promoting Chinese culture [6][9]. Group 3: Market Position and Challenges - The magazine aims to re-establish its position in the industry, which it held since its inception in 2009, known for its in-depth reporting and high-quality content [5]. - Despite the challenges ahead, the leadership remains optimistic about the brand's ability to engage with both local and international audiences [6][9].