13类食品禁售！食品直播新规即将实施

Core Viewpoint - The newly introduced regulations for live e-commerce operators aim to enforce food safety responsibilities across the entire supply chain, addressing issues such as false advertising and the sale of substandard food products [1][3]. Regulatory Framework - The regulations will take effect on March 20, 2026, and will encompass all stakeholders in the live e-commerce food sector, including platform operators, live stream hosts, and marketing personnel [1][3]. - The regulations establish a comprehensive review mechanism requiring platforms to verify the qualifications and food safety licenses of live stream operators, with updates every six months [3][4]. Risk Management and Compliance - A new risk management system will be implemented, including a food safety risk control checklist and a mechanism for intelligent monitoring and rapid response [3][4]. - Platforms must appoint food safety management personnel and hold monthly safety meetings to ensure compliance with food safety standards [4]. Prohibited Practices - The regulations specify 13 categories of prohibited food items, including those made from non-food materials, contaminated foods, and expired products [4][5]. - There are also 10 behavioral prohibitions, such as misleading claims about food health benefits and altering food characteristics through technical means [5]. Differentiated Regulations - The regulations differentiate between "store broadcasting" (direct sales by producers) and "agent broadcasting" (sales by intermediaries), with specific compliance requirements for each [5][6]. Consumer Protection Measures - Platforms are required to provide easy access to complaint and reporting mechanisms, ensuring timely resolution of consumer grievances [7]. - The regulations include a tiered penalty system for non-compliance, with fines ranging from 10,000 to 100,000 yuan for various violations [7][8]. Implementation and Training - There is a two-month transition period before the regulations take effect, during which platforms must enhance their systems and train personnel to comply with the new rules [8]. - Operators are encouraged to conduct self-assessments and ensure that their food safety management practices align with the new regulations [8].