吴晓波频道·2026-01-17 00:29Core Viewpoint - The rise of AI assistants is transforming consumer behavior and advertising strategies, leading to the emergence of a new business model known as Generative Engine Optimization (GEO) [3][30]. Group 1: Understanding GEO - GEO (Generative Engine Optimization) is a new advertising strategy that focuses on ensuring products are positively mentioned by AI when users ask questions, contrasting with traditional SEO which aims for high click-through rates [10][12]. - The shift from traditional advertising mediums like television and search engines to AI platforms reflects a significant change in how brands reach their audiences [26][28]. Group 2: Market Trends and Growth - The GEO market is experiencing rapid growth, with China's GEO service market exceeding 4.2 billion RMB and a compound annual growth rate of 38% [33]. - Globally, the GEO market is projected to surpass $33.6 billion by 2034, indicating a substantial opportunity for businesses to adapt to AI-driven consumer behavior [33]. Group 3: Consumer Behavior Changes - Over 80% of Chinese consumers now seek shopping information through AI, with nearly 35% consulting AI multiple times daily [34]. - Despite the high engagement with AI, the actual conversion from AI recommendations to purchases remains low, suggesting significant potential for growth in this area [34][35]. Group 4: Strategies for Effective GEO - Effective GEO strategies include using authoritative endorsements, incorporating statistics, and optimizing content for clarity and structure to appeal to AI preferences [22][23]. - Companies are increasingly creating websites specifically designed for AI consumption, bypassing traditional user experience considerations to enhance AI visibility [23]. Group 5: Industry Implications - The emergence of GEO signifies a shift in advertising paradigms, where companies must learn to optimize their content for AI to remain competitive [40]. - As AI continues to proliferate, the competition for visibility and recommendation by AI will become a standard practice across industries [41].