丰田靠bZ4X在日本EV市场翻盘

Core Viewpoint - Toyota's electric vehicle "bZ4X" has achieved significant sales success in Japan, with over 10,000 orders within three months of its launch, indicating a turnaround in the company's position in the EV market [2][4]. Group 1: Sales Performance - The new bZ4X model received approximately 11,000 orders by the end of December 2025, significantly exceeding Toyota's sales target of 1,700 units per month [4]. - In the October to December 2025 period, bZ4X's cumulative sales reached 3,448 units, making it the top-selling EV in Japan, surpassing competitors like Honda's "N-ONE e:" and Nissan's "SAKURA" [4]. Group 2: Vehicle Features - The bZ4X boasts a maximum range of 746 kilometers, which is considered the highest in Japan, alleviating concerns about range for daily use [6]. - The starting price of the bZ4X is 4.8 million yen (approximately 213,000 RMB), which is 700,000 yen (about 31,000 RMB) lower than the previous model [6]. Group 3: Infrastructure and Support - Toyota is enhancing its charging infrastructure by installing fast charging stations, aiming to have around 500 stations by the end of 2025, an increase of 115 stations from 2024 [6]. - The company has also introduced a new charging service called "TEEMO," allowing users to search and reserve charging stations from various partners, thus addressing the infrastructure challenges that have hindered EV adoption [7]. Group 4: Market Dynamics - The expansion of EV options in the Japanese market is attracting more consumer interest, contributing to the overall growth of the EV sector [7]. - Competitors like Nissan are also launching new EV models, such as the updated "LEAF," which has a maximum range of 702 kilometers and a starting price of 5.18 million yen (approximately 229,000 RMB) [6]. - The Japanese government plans to increase EV subsidies, with the bZ4X eligible for up to 1.3 million yen (about 58,000 RMB) in subsidies, further stimulating market competition [7].