国货逆袭！「北大博士团」突破发明，让牙齿牙龈“重获新生”

Core Viewpoint - The rise of domestic toothpaste brands, exemplified by Nobida's gum-protecting toothpaste, reflects the growing confidence in local products and their technological advancements [1]. Group 1: Product Innovation - Nobida's toothpaste is developed by a team of PhD researchers from Peking University and has received a national invention patent, showcasing its innovative formulation and preparation method [5]. - The toothpaste utilizes HAP-Rebuild technology, which features extremely small repair factor particles that possess excellent adsorption capabilities, effectively addressing stubborn dental plaque and gum issues [14][15]. Group 2: Efficacy and Testing - Third-party testing has validated that Nobida's toothpaste achieves a 61.69% inhibition rate of dental calculus, indicating its effectiveness in oral care [20]. - The product has been shown to remove stains from tea, smoke, and coffee, with a high antibacterial rate of 99.9%, contributing to the prevention of bad breath [34]. Group 3: Market Positioning - Despite lacking the marketing clout of international brands, Nobida's toothpaste has gained popularity through its proven results and user satisfaction, with many customers expressing a strong preference for the product after trying it [3][38]. - The pricing strategy positions the toothpaste as a cost-effective alternative to expensive dental treatments, promoting daily use as a preventive measure against oral health issues [43].