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Core Viewpoint - Lao Gan Ma, once thought to be declining, has achieved a sales revenue of 5.391 billion yuan in 2024, nearing its historical peak, amidst fierce competition and changing consumer preferences [4][36]. Group 1: Company Background - Founded by Tao Huabi, Lao Gan Ma has evolved from a roadside condiment stall to a globally recognized brand, reaching tables in 160 countries and regions over thirty years [5]. - The brand's success is attributed to a commitment to quality, with strict standards for ingredient selection and production processes [12][13]. Group 2: Leadership Transition and Challenges - In 2014, Tao Huabi transferred her last 1% stake to her younger son, Li Miaoxing, while she stepped back from daily operations, leading to a decline in product quality and customer dissatisfaction [15][16]. - The company faced a significant drop in revenue from 45.49 billion yuan to 43.89 billion yuan between 2016 and 2018 due to changes in production practices [16]. - In 2019, Tao Huabi returned to oversee production, reinstating the original quality standards, which resulted in a revenue recovery to over 50 billion yuan [17][36]. Group 3: Market Dynamics - The external market is evolving, with younger consumers favoring healthier, low-fat options, challenging Lao Gan Ma's traditional high-oil products [24]. - New competitors are leveraging innovative distribution channels and online marketing strategies, contrasting with Lao Gan Ma's traditional approach [25][28]. - Despite these challenges, Lao Gan Ma maintains a strong market presence, with a focus on quality and a limited product range, which has created a significant competitive barrier [30][34]. Group 4: Future Considerations - The company's future hinges on its ability to transition from a founder-led model to a sustainable corporate governance structure, as reliance on Tao Huabi's personal authority poses risks [37][40]. - The success of the next generation in upholding the brand's values and adapting to market changes will be crucial for Lao Gan Ma's long-term viability [40][41].