最懂年轻人的手机企业，OPPO是怎么做到的？

Core Viewpoint - OPPO's new flagship store in Xi'an represents a fusion of technology and culture, aiming to attract young consumers by integrating traditional elements with modern aesthetics and popular culture [1][3][14]. Group 1: Store Opening and Concept - The OPPO flagship store in Xi'an opened on January 17, 2026, themed "Ancient Capital Meets National Aesthetics," blending the city's historical significance with contemporary trends [1]. - The store features immersive experiences linked to the popular IP "Light and Night of Love," creating a cultural space that resonates with younger audiences [5][12]. Group 2: Design and Cultural Integration - The store's design draws inspiration from Xi'an's rich history, incorporating elements like Qin brick textures and Tang dynasty floral patterns into modern displays [4]. - Traditional craftsmanship is juxtaposed with contemporary art, creating a dialogue between history and modernity, exemplified by the integration of ancient motifs with modern technology [4][12]. Group 3: Engagement with Youth Culture - The store includes interactive zones featuring characters from "Light and Night of Love," allowing fans to engage in a gamified experience that merges traditional culture with modern interests [5][9]. - OPPO's strategy involves deep collaboration with popular IPs to create immersive experiences that resonate with young consumers, as seen in other flagship stores across China [9][10]. Group 4: Retail Strategy and Future Plans - OPPO's retail strategy focuses on transforming stores from mere product-selling spaces to social hubs for young people, emphasizing experiential engagement [12]. - The company plans to open 50 flagship stores in key cities over the next three years, prioritizing locations that align with cultural and demographic factors to ensure effective outreach to target audiences [13][14].