商业洞察·2026-01-17 09:22Core Viewpoint - The article discusses the recent antitrust investigation against Ctrip, highlighting the shift from a reminder to serious action against monopolistic practices in the online travel industry. It emphasizes that antitrust measures aim to ensure fair competition and prevent platforms from exploiting their market dominance to the detriment of merchants and consumers [4][5][14]. Group 1: Antitrust Investigation - The State Administration for Market Regulation has initiated an investigation into Ctrip for alleged monopolistic practices, marking a significant escalation in regulatory scrutiny [4]. - Ctrip holds over 56% of the domestic online travel market and reported a daily net profit of 216 million yuan in Q3 2025, which exceeds the total net profit of the entire A-share tourism sector [5]. Group 2: Platform Dynamics - Platforms, initially designed to connect merchants and consumers, have increasingly become "harvesters," extracting commissions from merchants while inflating prices for consumers [7][10]. - The article notes that platforms like Ctrip have evolved from being helpful intermediaries to monopolistic entities that dictate terms to merchants, often leading to unsustainable business practices for those merchants [11][12]. Group 3: Revenue Models and Practices - Ctrip's commission structure includes three tiers: 10% for basic cooperation, 12% for gold cooperation with price guarantees, and 15% for exclusive partnerships, which can pressure merchants into unfavorable agreements [13]. - The investigation likely stems from practices such as "choose one from two," which restricts merchants' options and creates a coercive environment [13][14]. Group 4: Long-term Business Models - The article argues that a successful business model should focus on creating value for all participants rather than exploiting them, advocating for a shift back to a cooperative approach where platforms help merchants succeed [16][18]. - It emphasizes that sustainable business practices should prioritize long-term relationships and mutual benefits among platforms, merchants, and consumers [19][20]. Group 5: Regulatory Perspective - Effective antitrust measures should restore competition rather than impose blanket restrictions, allowing platforms to innovate while preventing exploitative practices [24][25]. - The article suggests that healthy competition will naturally regulate commission rates and service quality, benefiting both merchants and consumers [24]. Group 6: Conclusion - The article concludes that platforms must remember their original purpose of facilitating commerce rather than dominating it, advocating for a collaborative ecosystem where all parties can thrive [28][29].