又双叒叕陷入争议，“宇辉严选”不够严？

Core Viewpoint - The article discusses the recent controversy surrounding the product "Yellow Butter Hen" sold by Yuhui Tongxing, which has faced scrutiny from the Ma Huang Chicken Industry Association regarding its sourcing and claims of being "Wuxi Ma Huang Chicken" [3][5][8]. Group 1: Controversy and Response - The Ma Huang Chicken Industry Association publicly questioned the authenticity of the "Yellow Butter Hen" product, stating that they found no supply records linking it to the claimed source [8][9]. - Following the controversy, the association's president, Li Shujun, has made multiple public statements and videos challenging the product's claims, which have since been removed from social media [4][14]. - Yuhui Tongxing's customer service claimed that "Ma Huang Chicken" is a general industry term and that the product meets safety standards, providing testing reports to support their claims [5][18]. Group 2: Sales Performance and Growth - Yuhui Tongxing's live-stream sales exceeded 21 billion yuan in the previous year, marking at least a 100% increase compared to 2024 [6][34]. - The company has emphasized its quality control measures, stating that it spends nearly one million yuan monthly on product testing [23][34]. - Despite the growth in sales and audience engagement, the company has faced repeated controversies, raising concerns about its supply chain management and consumer trust [34][35]. Group 3: Industry Implications - The incident highlights the ongoing issues within the poultry industry regarding product labeling and consumer perception, particularly concerning the marketing of older hens as premium products [14][22]. - The article suggests that the controversy may lead to increased scrutiny of Yuhui Tongxing's practices and the broader implications for consumer rights and trust in the industry [35].