漫剧,又火了!200亿元新风口
新华网财经·2026-01-18 09:18

Core Viewpoint - The article discusses the rapid growth of the "manhua drama" (漫剧) market, projecting that by 2025, its revenue will reach one-third of the live-action short drama market, with an expected market size exceeding 20 billion yuan [2]. Group 1: Market Growth and Talent Influx - The manhua drama market is attracting a significant influx of talent, with many individuals transitioning from other fields, such as樊玮, who moved from an internet company to become an animator in a production company [3]. - Over half of the animators at a production company in Hangzhou are recent career changers, highlighting the low entry barriers due to AI tools that allow individuals without traditional art backgrounds to participate [7]. - The production capacity of a company in Hangzhou has dramatically increased, with monthly output rising from 5 million yuan last year to producing 50 to 70 dramas per month by the end of the year [7]. Group 2: AI Tools and Production Efficiency - AI technology is increasingly utilized in the creation of manhua dramas, streamlining processes from script generation to character modeling and voice synthesis, which enhances efficiency and reduces costs [11]. - The use of AI tools allows a single individual to manage the entire production process, significantly shortening the time required to create high-quality works [16]. - The introduction of AI has led to a noticeable improvement in the speed and quality of production, with many AI manhua production tools showing enhanced capabilities in the latter half of 2025 [16]. Group 3: Content Popularity and Viewer Demographics - The article notes that over 100 manhua dramas have surpassed 10 million views, with more than ten achieving over 100 million views, indicating a strong audience engagement [18]. - The most popular genres among viewers include fantasy, martial arts, and science fiction, primarily attracting male users aged 20 to 30 [18]. Group 4: Industry Support and Funding - Various online platforms have launched support programs for high-quality manhua dramas, with total funding exceeding 500 million yuan, aimed at encouraging creators to explore traditional culture and enhance product quality [24]. - The promotion of AI technology in the industry is expected to influence future product competition, particularly regarding computational costs [24].

漫剧,又火了!200亿元新风口 - Reportify