贾国龙再发声：从来不存在两岁的西蓝花！人民日报评西贝关店事件

Core Viewpoint - The article discusses the recent controversy surrounding Xibei's frozen organic broccoli, highlighting the company's response to consumer concerns and the implications of social media on business operations [1][5]. Group 1: Company Response - Xibei's chairman, Jia Guolong, emphasized that the frozen organic broccoli used by the company is of the highest market grade, with prices 80% to 120% higher than regular broccoli [1]. - The broccoli is processed using ultra-low temperature freezing technology without preservatives, which helps retain vitamins, minerals, and dietary fiber, ensuring food safety through cold chain transportation [1]. - Jia Guolong stated that Xibei has a high turnover rate, ensuring that organic broccoli is used within two months, with a current standard of one month for usage [3]. Group 2: Social Media Impact - The article highlights the role of social media in shaping public opinion, noting that influential figures can significantly impact a company's reputation and operations [5][6]. - It mentions the concern over how a single social media post can lead to severe consequences for established businesses, such as Xibei, which has been operating for 38 years [5]. - The commentary from the People's Daily stresses the need for a balanced and rational approach to criticism of companies, warning against malicious online behavior that can harm businesses [6]. Group 3: Industry Context - The article points out that China is the world's largest exporter of vegetables, with frozen vegetables typically having a shelf life of 18 to 24 months [3]. - It raises concerns about the deteriorating online environment for private enterprises, which can threaten their survival and impact the broader economic landscape [5][6].