创始人张勇，“重新”掌舵870亿海底捞

Core Viewpoint - The article discusses the challenges faced by the hot pot industry, particularly focusing on Haidilao, and highlights the shift in consumer preferences towards tea beverage brands, which are currently favored in the capital market [3][4][18]. Group 1: Industry Trends - The restaurant industry is experiencing a shift where supply chain and standardization are becoming key answers to current challenges, as seen with companies like Mixue Ice City and Gu Ming [3]. - Tea beverage companies are receiving higher valuations compared to traditional restaurant businesses, indicating a trend that is unlikely to reverse in the short term [3][18]. - The rapid expansion of tea beverage brands is attributed to lower investment requirements and easier scalability compared to the hot pot industry [17][21]. Group 2: Haidilao's Performance - Haidilao's market valuation has not recovered despite achieving record high revenues, with a peak market value of over 450 billion HKD in 2021 [6][10]. - The company faced a net loss of 4.163 billion CNY in 2021, leading to a leadership change where founder Zhang Yong returned to the helm [12][15]. - Under the new leadership, Haidilao's revenue reached 41.453 billion CNY in 2023, with a net profit of 4.499 billion CNY, marking a historical high [15]. Group 3: Management Changes and Strategies - The return of Zhang Yong is seen as a strategic move to refocus on the core hot pot business and optimize the secondary brand strategy [17][21]. - Haidilao's attempts to diversify through the "Red Pomegranate Plan" have not yielded the expected results, with revenue and net profit showing only slight increases in 2024 [16][18]. - Frequent management changes reflect the company's anxiety about future performance and the need to adapt to changing consumer preferences [17][21]. Group 4: Consumer Behavior and Market Dynamics - Consumer preferences are shifting, leading to a decline in the hot pot industry's appeal, as evidenced by a drop in customer traffic and average daily sales [21]. - The sensitivity of consumers to pricing in the hot pot sector is higher compared to tea beverages, which affects overall sales performance [21]. - The article concludes that Haidilao's structural adjustments may not resolve current issues, and a market recovery is necessary for the company to regain investor confidence [21].