11家车企今年销量目标总和猛增19%
第一财经·2026-01-19 06:45

Core Viewpoint - The automotive industry is setting ambitious sales targets for 2026, with a total of 11 major companies aiming for 23.8 million units, reflecting a year-on-year increase of approximately 19% compared to 20 million units sold in 2025 [3][4]. Group 1: Sales Targets and Growth - Major automakers have disclosed their sales targets for 2026, with a combined goal of 23.8 million units, indicating a significant increase from the previous year's total of 20 million units [3][5]. - If all leading manufacturers achieve their targets, the total sales for 2026 could reach 35.47 million units, representing a growth of about 12% [3]. - Notable ambitious targets include Great Wall Motors aiming for 1.8 million units (up 36%), Dongfeng targeting 3.25 million units (up over 30%), and Chery setting a goal of 3.2 million units (up 14.03%) [10][11][12]. Group 2: Market Predictions and Challenges - The China Automotive Industry Association forecasts total vehicle sales in 2026 to be around 34.75 million units, with a modest growth of 1% [4][17]. - UBS predicts a low single-digit decline in wholesale vehicle sales and a mid-single-digit drop in retail sales for 2026 [18]. - The automotive market is facing challenges, including a reduction in tax incentives and a potential slowdown in electric vehicle sales growth globally [20]. Group 3: Industry Dynamics and Consolidation - The automotive industry is experiencing increased pressure for consolidation, with the top 15 automotive groups accounting for 92.3% of the market share, a slight decrease from the previous year [22]. - The market is expected to see a clearer division between leading, mid-tier, and smaller companies, with many struggling electric vehicle manufacturers facing significant challenges [23]. - Analysts suggest that only about 10% of Chinese electric vehicle brands are likely to be profitable in the next five years, indicating a potential exit of brands with low sales volumes [23].