SHEIN的“人才引擎”，如何激活服装产业升级新动能？

Core Viewpoint - The article emphasizes that "talent" is the key to overcoming development bottlenecks in the transformation and upgrading of China's traditional manufacturing industry, particularly in the textile and apparel sector, which faces structural talent challenges [2][3]. Group 1: Talent Development Initiatives - SHEIN, in collaboration with the Guangdong Provincial Federation of Trade Unions, has launched free employment support skills training programs targeting key employment groups, including unemployed graduates and workers in transition, focusing on popular job roles in the market [3][18]. - The training program includes "zero-based" employment support for roles such as sewing workers and garment pattern makers, aiming to enhance the skill sets of participants and facilitate their entry into the job market [18][21]. - SHEIN's training initiatives have resulted in a significant reduction in defect rates among suppliers, with a reported 50% decrease in defective products following targeted training sessions [7][9]. Group 2: Comprehensive Training Models - SHEIN has established a multi-faceted training system that includes regular and special training sessions, both online and offline, to empower suppliers and enhance their skill levels [8][9]. - The company has conducted nearly 600 training sessions in 2025, covering approximately 37,000 supplier instances and certifying skills across six job roles, thereby contributing to the industry's talent pool [9][10]. - The training model is characterized by a "from industry to industry" approach, ensuring that training is relevant and directly addresses the needs of suppliers [11]. Group 3: Industry-Academia Collaboration - SHEIN has developed a four-part integration mechanism that connects industry needs with educational institutions, ensuring that the training curriculum aligns with real-world job requirements [12]. - The establishment of the SHEIN Industry-Education Evaluation Shared Training Base facilitates hands-on learning experiences for students, bridging the gap between theoretical knowledge and practical application [12][14]. - The company plans to collaborate with educational institutions to create "micro-specialties" and share training resources, focusing on cultivating talents with composite skills in digital garment technology [14]. Group 4: Employment Support for Key Groups - The "zero-based" skills training program has received positive feedback from participants, with many reporting increased confidence and practical skills that enhance their employability [15][21]. - SHEIN's training not only provides structured courses but also includes practical training environments and industry-experienced instructors, ensuring that participants acquire valuable skills [19][21]. - The company has established a complete cycle of "job demand—skills training—skills evaluation—employment services," which helps address employment challenges for key groups while simultaneously building a talent pipeline for the apparel industry [21]. Group 5: Synergy Between Talent Development and Industry Ecosystem - SHEIN's talent development is integrated into its broader "4+1" industry empowerment system, which includes investments in technology innovation, factory upgrades, and community services, promoting sustainable development in the textile and apparel sector [23]. - The company has invested over 600 million yuan in upgrading factory facilities, benefiting more than 33,000 individuals, while also developing over 180 innovative tools that enhance production efficiency by an average of 35% [24]. - SHEIN's initiatives have created a positive feedback loop where talent development and hardware upgrades work in tandem, leading to improved production efficiency and product quality across the supply chain [24][25].