杭州的网红去哪儿了？

Core Viewpoint - The article discusses the transformation of the "internet celebrity" ecosystem in Hangzhou, particularly focusing on the Regin International Center, which was once a hub for young influencers but is now experiencing a decline in its original tenant demographic as the industry evolves [4][26]. Group 1: Changes in Regin International - Regin International, once known as the "internet celebrity building," is seeing a decrease in the number of influencers residing there, with a shift towards a more diverse tenant base, including many white-collar workers [4][16]. - The building's appeal has diminished due to rising rental prices and the emergence of new, more attractive residential options in Hangzhou, leading to a dispersal of the influencer community [21][22]. - Despite the decline in influencers, the building still serves as a resource for those like Chen Feng, a cleaner who aspires to become an influencer herself, indicating that the "internet celebrity" culture persists in different forms [12][16]. Group 2: Evolution of the Influencer Industry - The influencer industry in Hangzhou is transitioning from a phase of individualistic "heroism" to a more institutionalized and professionalized model, with a focus on team collaboration and specialization [4][30]. - Many influencers are now signing contracts with MCN (Multi-Channel Network) agencies, which provide support and resources, reflecting a shift towards a more structured industry environment [30][39]. - The growth of MCN agencies has led to a significant increase in their numbers, from 160 in 2015 to 29,000 by 2024, indicating a shift towards a more organized and competitive landscape [34][40]. Group 3: Market Dynamics and Future Outlook - The rental market dynamics in Hangzhou are changing, with new developments attracting young professionals and influencers away from Regin International, as they seek better living conditions and proximity to work [21][22]. - The overall influencer economy is adapting to new realities, with many influencers moving to areas with better amenities and living conditions, reflecting a broader trend of urban migration among young professionals [22][26]. - The article highlights the competitive pressures in the influencer market, with many smaller influencers facing challenges in sustaining their careers, leading to a high turnover rate in the industry [47].