乘联分会·2026-01-19 09:07Core Insights - The article discusses the monthly OTA (Over-The-Air) monitoring report released by the China Automobile Circulation Association and Guangzhou Weirbo Information Technology Co., highlighting the trends and updates in the automotive OTA landscape [2]. Industry Overview - In December 2025, the industry updated a total of 1,257 features, a significant increase from 954 in the previous month, with 27 brands participating in OTA updates. The focus of upgrades was on driving assistance and voice functionalities [8]. - Throughout the year, the automotive industry shifted from "wild growth" to a "compliant expansion" model under regulatory constraints, emphasizing "safer, more inclusive, and practical" advancements. The total number of upgraded features increased by 36.7% compared to 2024 [8]. New Forces - New force brands updated a total of 216 features in December 2025, up from 177 the previous month, indicating a slight increase. Brands like Li Auto and Xpeng experienced major version upgrades, enhancing their level of intelligence [7]. - The frequency of upgrades for new force brands decreased due to regulatory impacts, transitioning from "high frequency" to "low frequency with high quality," while still maintaining a high level of overall upgrade functionality [9]. Domestic Brands - Domestic brands updated 1,005 features in December 2025, a significant rise from 728 in the previous month. This year was crucial for domestic brands to catch up with the leading tier in intelligence, focusing on "more inclusive and practical" strategies [14]. - The total number of upgraded features for domestic brands increased by 73% compared to 2024, with over 20% of upgrades in intelligent driving and vehicle control modules, which are key areas for catching up [14]. Joint Venture & Luxury Brands - Joint venture and luxury brands updated 36 features in December 2025, a slight decrease from 49 in the previous month. However, the total number of upgraded features increased by 31.6% compared to 2024, with expansions into overall vehicle experience and intelligent driving modules [15]. - The upgrades in intelligent driving increased by 6.88% compared to 2024, and vehicle control features saw a 3.25% increase, indicating a shift from passive following to active participation in the intelligentization field [15]. OTA Activity Highlights - Li Auto adjusted its OTA internal testing project to a priority experience project, focusing on concentrated information release and enhancing user engagement through various promotional activities [26][32]. - The article outlines various promotional activities and user engagement strategies employed by Li Auto, including topic operations and rewards for user participation, aimed at increasing interaction with new features [33][38]. Future OTA Updates - The article provides a forecast of upcoming OTA updates for various brands, detailing expected upgrade contents and timelines, indicating a continuous evolution in the automotive OTA landscape [37][39].