“我们也没办法”,实探即将关闭的西贝门店:上座率三四成,店员们很遗憾 | BUG
新浪财经·2026-01-19 10:59

Core Viewpoint - Xibei has announced plans to close 102 stores across more than 30 cities, which has raised concerns among employees who have not yet received official closure notifications [2][5][8]. Group 1: Store Closures - Xibei is planning to close 102 stores, with various closure suggestions including "close," "early closure," "contract expiration closure," and "overall transfer pending communication" [5]. - Employees at the stores slated for closure have expressed regret but are accepting the situation, stating they will continue to support the company [4][8]. - Despite the closure plans, many employees have not received official notifications and continue to operate normally [8]. Group 2: Employee Sentiment and Welfare - Employees have noted that Xibei offers relatively good benefits in the restaurant industry, fostering a family-like atmosphere [3][8]. - Employees have expressed gratitude for recent salary increases, which have motivated them to provide better service to customers [9]. - The company has committed to ensuring that all employees receive their due wages, even if they are laid off due to store closures [5][8]. Group 3: Financial Performance and Challenges - Xibei's single-store net profit is reported to be only 5%, indicating significant financial pressure [13][15]. - In November of the previous year, Xibei's overall revenue was only 265 million yuan, less than half of the same period in previous years, with fixed salary expenses reaching 135 million yuan [15]. - Following a public relations crisis, Xibei has implemented various measures to improve its situation, including issuing millions of discount vouchers and reducing menu prices by an average of 20% [14][15]. Group 4: Customer Engagement and Product Quality - Xibei has emphasized the importance of using high-quality ingredients, such as Inner Mongolia grassland lamb, to enhance customer satisfaction [17][18]. - The company has adopted a strategy of seasonal procurement to ensure the freshness and flavor of its ingredients, which is aligned with natural cycles [18]. - Xibei has expressed that transparency regarding food ingredients is a form of respect towards customers, and they welcome customer feedback as a means to improve [19].

“我们也没办法”,实探即将关闭的西贝门店:上座率三四成,店员们很遗憾 | BUG - Reportify