冰雪春天｜大寒启新潮，南粤冰雪燃【财经二十四节气】

Group 1 - The core viewpoint of the article highlights the rapid growth of the ice and snow economy in southern China, particularly in the Guangdong-Hong Kong-Macao Greater Bay Area, driven by innovation and consumer demand [3][6][19] - The ice and snow industry in China is projected to reach a scale of 1,005.3 billion yuan by 2025, with the number of ice and snow sports venues increasing from 1,133 in 2018 to an estimated 2,678 by the end of 2024 [5][6] - The number of indoor ski resorts has surged from 5 during the 2013-2014 season to 59 in the 2023-2024 season, primarily located in southern cities [5][6] Group 2 - In Guangdong, over 30 ice and snow venues have been established, with notable projects like Guangzhou's "Hot Snow Miracle" attracting over 1 million visitors in just 15 months, and Shenzhen's "Qianhai Huafa Ice and Snow World" receiving over 400,000 visitors in its first month of trial operation [8][11] - The region is fostering a diverse range of ice and snow experiences, integrating elements of culture, technology, sports, and accommodation, which enhances the overall consumer experience [14][15] - The ice and snow economy is not only a reflection of consumer upgrades but also showcases China's innovative potential and market opportunities, with significant growth in related sectors such as retail, transportation, and dining [16][19]