员工一律禁用AI！50年老牌游戏公司下发最严禁令，CEO直言：“内部没人真的看好”

Core Viewpoint - The article discusses Games Workshop's (GW) strong stance against the use of AI in content creation and design processes, contrasting it with the industry's trend of embracing AI as a core business element [1][2][4]. Group 1: Company Policy on AI - GW has implemented a strict internal policy prohibiting employees from using AI to generate any official content or participate in design processes, including concept setting, illustrations, and writing [5][6]. - The CEO, Kevin Rountree, emphasized that while a few executives are allowed to research AI out of curiosity, none are genuinely excited about its potential [6][4]. Group 2: Investment in Human Creators - Contrary to industry trends of layoffs, GW has increased its investment in human creators by hiring more concept designers, illustrators, writers, and sculptors, explicitly stating a commitment to respecting human creators and protecting intellectual property [6][7]. - The CEO highlighted that passionate and talented individuals are essential for creating the rich and engaging IP that is Warhammer [7]. Group 3: Community Sentiment and Brand Integrity - GW's zero-tolerance policy towards AI reflects a keen understanding of the community's sentiments, as even the slightest indication of AI involvement can lead to a trust crisis among fans [9][10]. - The company is cautious about the potential risks associated with AI, particularly regarding copyright and data sources, which could jeopardize the integrity of its core assets, such as the Warhammer universe [13][14]. Group 4: Long-term Vision - GW prefers a slower, more deliberate approach to content creation rather than risking the loss of its brand's "soul" due to AI involvement, which may not be the most efficient choice but is deemed the most rational in an industry where IP value surpasses that of models [14][15].