谁是真汇源?
经济观察报·2026-01-20 12:30

Core Viewpoint - The article discusses the intense trademark dispute between two entities claiming the "Huiyuan" brand, leading to confusion in the market regarding the authenticity of Huiyuan products [2][3][22]. Trademark Dispute - The core of the conflict revolves around the ownership and usage rights of the "Huiyuan" trademark, with both parties asserting their legitimacy [5][14]. - On January 8, 2025, Huiyuan Group announced its intention to fully take over Beijing Huiyuan, citing a breach of investment agreement by its partner, Wensheng Asset Management [5][9]. - Beijing Huiyuan claims that the trademark ownership is clear and undisputed, asserting that it has halted any authorization for Huiyuan Group to produce its products [6][14]. Financial Issues - The financial dispute stems from differing interpretations of the restructuring investment agreement, with Huiyuan Group accusing Wensheng Asset of failing to fulfill its financial commitments [9][10]. - Beijing Huiyuan contends that the funds from the restructuring plan were used appropriately for debt repayment and operational costs, while Huiyuan Group claims that the funds were not utilized for production [9][10]. Market Impact - The ongoing dispute has led to significant disruptions in the market, with some e-commerce platforms reporting prolonged stock shortages of Huiyuan products since September 2025 [22][23]. - The market share of Huiyuan has drastically declined from 53.4% in 2016 to 11.0% in 2025, trailing behind competitors like Coca-Cola [22].