“公益人物”陈行甲会给新东方带来什么？

Core Viewpoint - The collaboration between New Oriental and Chen Xingjia is seen as a strategic move to enhance New Oriental's brand image and social influence, particularly in the fields of education and public welfare [3][22][29]. Group 1: Appointment and Compensation - Chen Xingjia has been appointed as the chief consultant for New Oriental's three major sectors, with an annual salary of 1.5 million RMB, effective from January 20, 2026 [3][12]. - Prior to this appointment, Chen announced he would no longer receive a salary from his founded charity, Shenzhen Henghui Public Welfare Foundation, amid a salary controversy where his previous annual salary was reported at 730,100 RMB [8][9]. Group 2: Background and Experience - Chen Xingjia, born in January 1971, has a notable background, having served as a town mayor and county-level city mayor, and was recognized as an outstanding county party secretary in 2015 [15][17]. - After leaving public office, he founded the Shenzhen Henghui Public Welfare Foundation, focusing on various charitable projects, and gained recognition as a significant figure in the charity sector [18][19]. Group 3: Strategic Alignment - New Oriental's choice of Chen is attributed to a deep alignment in values and strategy, especially as the company seeks to transition and expand into new areas like live commerce and public welfare [22][23]. - Chen's reputation in the public welfare sector is expected to enhance New Oriental's credibility and brand image in its new business ventures [24][29]. Group 4: Future Prospects - The partnership is anticipated to yield significant outcomes, particularly in promoting the health and growth of Chinese youth, with New Oriental committing to donate at least 1 million RMB annually to the Henghui Foundation [29].