跟着门店扩张来炒股！公募布局思路曝光，线下消费或迎转机

Core Viewpoint - The article discusses the recovery of valuations in the offline consumption sector driven by store expansion logic, with public funds heavily investing in leading chain consumption stocks showing strong price performance [1]. Group 1: Store Expansion and Investment Logic - Store expansion has become a key selection criterion for public funds in identifying investment opportunities in consumer stocks, closely linked to the prevailing investment sentiment in the market [2][3]. - The number of stores is a crucial anchor in the valuation model for consumer stocks, reflecting the strength of the market segment; companies that shrink their store networks are often viewed negatively by public funds [3]. - The chain pharmacy industry exemplifies the pressure on valuations due to store closures, with predictions of approximately 39,000 offline pharmacies closing in 2024, leading to long-term underperformance of several heavily invested stocks [3]. Group 2: Performance of Leading Consumer Stocks - Leading consumer stocks such as Nayuki Tea and Daphne have mirrored the cycles of store expansion and contraction, suffering significant declines in performance following store closures [4]. - Nayuki Tea closed 132 stores in the first half of 2025, resulting in a market value drop to below HKD 2.5 billion; Daphne has been abandoned by public funds after a significant reduction in its store count [4]. - The expansion of stores is seen as a critical support for price elasticity in consumer companies, enhancing brand exposure and market penetration, which in turn drives revenue growth [4]. Group 3: Successful Cases of Store Expansion - Beauty SPA chain Meili Tianyuan Health has shown strong store expansion momentum, reaching 734 stores across 20 cities, with projected revenues of at least RMB 3 billion and adjusted net profits of at least RMB 380 million for 2025, reflecting a growth rate of no less than 40% [5]. - Dashi Co., the first listed pizza chain in China, reported a total of 1,315 stores by the end of 2025, with a net increase of 307 stores in the fourth quarter alone [6]. - Other consumer stocks like Langzi Co., Li Ning, and Guoquan have also aligned with the growth logic driven by store expansion, with Langzi Co. projecting a net profit of RMB 900 million to 1.05 billion for 2025, a year-on-year increase of 245.25% to 302.8% [6]. Group 4: Optimism for Future Investment - Public fund managers are optimistic about investment opportunities in the consumer sector for 2026, particularly in optional and new consumption segments, with a notable increase in focus on these areas [8]. - The investment value of the consumer sector is gradually becoming apparent, especially in optional consumption areas that have shown signs of recovery by the end of 2025 [8]. - Fund managers are shifting their investment focus towards "new consumption" and "gaming" sectors, emphasizing brands that resonate with Generation Z and have potential for innovation and market expansion [8].