“消费第一城”上海火力全开

Core Insights - Shanghai's retail sales reached over 1.66 trillion yuan in 2025, marking a 4.6% year-on-year increase, outperforming the national average of 3.7% by 0.9 percentage points [2] - Key growth sectors included new energy vehicles, communication equipment, and home appliances, with significant increases in retail sales across various categories [2] - The city welcomed a record 9.36 million inbound tourists in 2025, a 40% increase from the previous year, alongside an 80% rise in tax refund sales [2] Factors Driving Growth - The steady recovery in Shanghai's consumption data is attributed to three main factors: targeted policy measures, innovative cultural and commercial activities, and the accelerated recovery of international flights and visa facilitation [4] - Policies such as trade-in programs for automobiles and home appliances, along with service consumption vouchers, have effectively stimulated demand [4] - The implementation of the trade-in policy led to over 320,000 cars and 4.5 million digital products being replaced, generating over 120 billion yuan in sales and benefiting more than 21.95 million people [4] Continued Growth Prospects - Despite uncertainties in the international environment, the strong growth trend in consumption is expected to continue into 2026, with service consumption remaining a key driver [7] - Policies supporting consumption and inbound tourism are anticipated to persist, with potential for further activation of service consumption [7] - Recommendations for sustaining growth include enhancing convenience measures for inbound tourism, improving service quality, and leveraging digital tools for better consumer engagement [8]