建银国际首席策略师赵文利：企业出海如何“融进去”

Core Viewpoint - Chinese enterprises are transitioning from merely capturing market share in overseas markets to playing a significant role in global economic governance, particularly in sectors like new energy and digital technology, where they are becoming rule-makers rather than just followers [1][4]. Group 1: Evolution of Overseas Expansion - By 2025, the mode of overseas expansion for Chinese enterprises has shifted from "cost-driven" to "value-driven," focusing on technological innovation and brand premium rather than low prices [3]. - The competitive focus has expanded from merely exporting products to also including brands, technological standards, ecosystems, and business models, significantly increasing profitability [3]. - The destinations for overseas expansion have diversified due to geopolitical tensions and global supply chain restructuring, marking a transition to a 2.0 phase of globalization for Chinese enterprises [3][4]. Group 2: Belt and Road Initiative - The Belt and Road Initiative provides a systematic cooperation framework that facilitates the transition from "product export" to "full industrial capability export" for Chinese enterprises [6]. - In the green energy sector, Chinese companies can export not only equipment but also participate in local investment and operational management, establishing complete renewable energy industry systems in host countries [6][7]. - In the digital technology sector, the "Digital Silk Road" initiative allows Chinese high-tech firms to provide comprehensive digital solutions, enhancing infrastructure and industry upgrades in partner countries [7]. Group 3: Financial Infrastructure and Risk Management - Increasing the use of the Renminbi in cross-border settlements can reduce reliance on the US dollar, mitigating exchange rate fluctuations and liquidity risks for Chinese enterprises operating abroad [8]. - The pilot program for digital Renminbi in cross-border payments can enhance efficiency and reduce costs for enterprises engaged in international trade, although it requires regulatory cooperation from other countries [8]. Group 4: Localization and Cultural Integration - High-quality local operations require enterprises to enhance their cross-cultural management capabilities, understanding local laws, customs, and building localized management teams [10]. - Financial capital plays a crucial role by providing stable funding and risk management tools, enabling enterprises to invest patiently and mitigate various operational risks [10]. Group 5: Systemic Solutions and Global Competitiveness - China's experience in digital governance and new energy systems offers systemic solutions that are more competitive globally compared to single product exports, addressing complex challenges in developing countries [11][12]. - Successful implementation of these systemic solutions abroad requires adaptation to local regulations and building trust with local governments and users [12]. Group 6: Strategic Recommendations for Enterprises - Conduct thorough market research and strategic planning to understand the legal, regulatory, and competitive landscape of target countries before expanding [12]. - Focus on deepening local integration by respecting local cultures and hiring local talent to create a diverse management team [12]. - Utilize digital management tools and financial resources to mitigate risks and enhance operational efficiency in overseas markets [13].