21世纪经济报道·2026-01-21 06:27Core Viewpoint - The article discusses the recent fluctuations in AI application stocks, particularly focusing on the performance of companies like 易点天下 and 浙文互联, highlighting the impact of the GEO (Generative Engine Optimization) concept on the market [1][2][6]. Group 1: Company Performance - 易点天下 experienced a significant drop in stock price after a rapid increase, with its market value evaporating by approximately 11.6 billion yuan, reducing its year-to-date stock price increase from over 100% to 44% [1]. - 浙文互联, after a period of decline, saw a rebound with a stock price increase of 3.71% on January 21, attributed to its collaboration with ByteDance's 巨量引擎 and the launch of the "派智" digital human project, which had a cumulative expenditure exceeding 250 million yuan, reflecting a fivefold year-on-year growth [2][4]. Group 2: Market Trends and Predictions - GEO has emerged as a central concept in AI application discussions, focusing on marketing optimization strategies for generative AI, with predictions indicating a 25% decline in traditional search engine traffic by 2026 as AI-driven methods gain traction [6]. - The China Academy of Information and Communications Technology reported that companies utilizing GEO have seen customer acquisition conversion rates improve by 2.8 times compared to traditional search methods, with decision-making cycles shortened by 40% [9]. Group 3: Industry Insights - The marketing model transformation driven by GEO is expected to compel brands, especially smaller ones, to adapt their marketing strategies, as many currently lack the necessary technology and capabilities for GEO implementation [9]. - Leading e-commerce operation companies like 壹网壹创 are positioning themselves to capitalize on the GEO trend, with plans to enhance content optimization and develop a dedicated GEO business team, indicating a strategic shift towards AI-driven marketing solutions [8][10].