近九年寿险公司人均产能盘点：职工人数五连降、人均产能屡创新高，达到961万元，相比2016年提高1倍有余！

Core Insights - The article highlights the continuous decline in the number of employees in the life insurance industry, with a total of approximately 332,000 employees in 2024, marking a five-year consecutive decrease. Despite this, the per capita productivity in the industry has reached 9.61 million yuan, an increase of over 100% compared to 2016, with a year-on-year growth rate of 11% for 2024 [1][20][21]. Group 1: Employee Productivity - The average per capita productivity for life insurance companies in 2024 is reported as 9.61 million yuan, with a simple average of 12.49 million yuan across 71 companies, a weighted average of 9.61 million yuan, and a median of 10.26 million yuan [39]. - The per capita productivity for life insurance companies primarily using the "bank and postal" channel is 12.44 million yuan, with a year-on-year growth of 18%, while those using the "personal agent" channel report 9.27 million yuan, with a 10% growth [3][22]. - Historical data shows that per capita productivity has consistently increased, with a 109% rise since 2016 [2][21]. Group 2: Channel Performance - The article categorizes life insurance companies into three groups based on their primary sales channels: "personal agents & direct sales," "bank and postal," and "other channels." The analysis indicates that while the "bank and postal" channel has the highest per capita productivity, it does not necessarily translate into better financial performance [9][29]. - Empirical research indicates a significant positive correlation between per capita productivity and return on equity (ROE) for companies in the first group, while the second and third groups do not show a significant impact on profitability from per capita productivity [11][37]. Group 3: Company Rankings - The top ten life insurance companies by per capita productivity for 2024 include Hongkang Life, Zhonglang Life, and Zhaoshang Renhe, with per capita productivity figures of 52.90 million yuan, 52.00 million yuan, and 44.35 million yuan, respectively [42][44]. - Companies with per capita productivity exceeding 30 million yuan include four firms, while 33 companies fall within the range of 10 to 30 million yuan, predominantly from the bank and postal channel [39][42].