WitsView睿智显示·2026-01-21 10:14Group 1 - The core viewpoint of the article is the strategic partnership between TCL and Sony in the home entertainment sector, aiming to establish a joint venture to take over Sony's home entertainment business [2][3]. - The new company will be owned 51% by TCL and 49% by Sony, focusing on television and home audio equipment, with plans to finalize the agreement by the end of March this year [3]. - TCL's television shipments surpassed 20 million units in 2019, and it is projected to become the second-largest TV brand globally by 2024, with an expected shipment of 31 million units and a market share of 15.7% by 2025 [3]. Group 2 - Sony's television shipments peaked at 21.5 million units in 2010, with a market share of 11.4%, but are expected to drop below 4 million units and a market share of 1.9% by 2025 due to competition from Chinese brands [3]. - The joint venture is expected to enhance supply chain integration, with TCL's subsidiary, TCL Huaxing, playing a crucial role in panel supply [4]. - Sony's production model currently relies on 45% in-house manufacturing and 55% outsourcing, with Foxconn handling about 80% of the outsourcing orders, but this is expected to shift towards TCL's manufacturing capabilities [4]. Group 3 - Historically, Japanese brands held nearly 40% of the global TV market share, but have been losing ground to Chinese brands, leading to companies like Toshiba and Panasonic exiting the TV business [6]. - The joint venture between TCL and Sony is anticipated to receive regulatory approval and officially launch by April 2027, further solidifying the dominance of Chinese brands in the global TV market [6].