车厘子礼盒跌破100元

Core Viewpoint - The article discusses the recent price competition for cherries in the market, highlighting a significant increase in sales and a trend towards lower prices, making cherries more accessible to consumers [3][6]. Price Competition - The price of cherries has seen fluctuations, with the highest price reaching 68 yuan per kilogram and the lowest at 26 yuan per kilogram from January 7 to January 20, 2026 [4][5]. - Major retailers like Hema, Meituan, and JD have engaged in aggressive pricing strategies, with Hema's 2.5 kg box of Chilean cherries priced at 99 yuan, marking a significant drop from 299 yuan in November 2025 [5][6]. Market Dynamics - The competition among fresh food giants is intensifying, with a focus on driving sales volume through lower prices rather than profit margins, indicating a shift in strategy to enhance overall sales of related products [6][7]. - The long-term trend suggests that cherry prices may continue to decline, with a projected 15.84% increase in transaction volume and a 19.39% decrease in average market price by 2025 [6][7]. Supply Chain and Industry Upgrades - The article notes that the increasing supply of cherries and ongoing upgrades in the cherry supply chain are contributing to the "democratization" of cherries, transforming them from a luxury item to a more common fruit [7]. - Improvements in grading standards, packaging, cold chain technology, and storage facilities are facilitating this transition, indicating a broader trend in the fresh produce industry [7].