俞敏洪开办退休俱乐部
第一财经·2026-01-22 02:22

Core Viewpoint - The article discusses the launch of the "Beijing New Oriental Retirement Club," which targets the 50-75 age demographic, offering local activities and health classes, indicating a strategic shift by New Oriental towards the silver economy and cultural tourism [5][6]. Group 1: Business Development - The "Beijing New Oriental Retirement Club" is officially linked to New Oriental Group and aims to provide various courses and activities for the elderly, including photography and health exercises [5][6]. - The club has quickly gained nearly 500 members, reflecting strong interest and engagement from the target demographic [6]. - New Oriental's cultural tourism segment has shown consistent revenue growth over the past three years, with reported revenue of approximately $9 million in the first fiscal quarter of 2025 [6][7]. Group 2: Future Prospects - New Oriental is exploring additional senior-related business opportunities, including the establishment of an elderly university in Nanjing and a "silver study abroad" program [7]. - The company has signed contracts for ten wellness bases in Sanya, indicating a commitment to developing health and wellness services for the elderly [7]. - Despite the growth in cultural tourism revenue, New Oriental acknowledges the need for time to establish a sustainable business model for this segment, with anticipated revenue growth slowing in fiscal year 2026 [7].

俞敏洪开办退休俱乐部 - Reportify