存储涨疯了，终端厂商开始扛不住了

Core Viewpoint - The article discusses the significant price increase in storage components, particularly DRAM and NAND Flash, driven by rising demand from AI applications and the resulting impact on various consumer electronics and automotive industries [3][16][20]. Group 1: Impacted End Products - By Q4 2025, various manufacturers across mobile phones, PCs, laptops, and even the automotive sector began to publicly acknowledge the cost pressures from rising storage prices, leading to price hikes or reduced shipment forecasts [3][5]. - Xiaomi has signed long-term supply agreements to mitigate cost increases and has raised the price of its new model, Xiaomi 17 Ultra, by 500 yuan due to increased memory costs [5][6]. - Other smartphone manufacturers, including Redmi, iQOO, Lenovo, and OPPO, have also raised prices by up to 20% and some have canceled product launches due to memory price surges [6][7]. - Major PC manufacturers like Lenovo, Dell, and HP are also planning price increases, with Dell's commercial PCs seeing price hikes of up to 30% [8][9][10]. Group 2: Price Trends and Market Dynamics - Storage prices have been on a significant upward trend since August 2023, with major manufacturers like Samsung and Micron announcing price increases and even pausing quotes [13][14]. - In December 2025, storage module prices continued to rise, with fluctuations ranging from 10.42% to 68.42%, while DRAM prices surged significantly [15][19]. - The market is experiencing a "seller's market" dynamic, where the balance of power is shifting towards suppliers due to limited availability and rising costs [18][19]. Group 3: Future Outlook and Industry Challenges - The ongoing shortage of high-end storage chips is expected to persist until at least 2028, driven by AI demand, which is reshaping the storage market [20]. - The structural changes in production capacity are leading to reduced availability for consumer electronics, with potential impacts on automotive electronics and home appliances [16][20]. - The article warns that if storage prices exceed a certain threshold, demand may decline, leading to a challenging environment for manufacturers who must balance profit margins with market share [19][20].