Core Viewpoint - The article promotes the new year travel benefits offered by China Merchants Bank's American Express Centurion Credit Card, highlighting various discounts and incentives for new cardholders [1][17]. Group 1: Travel Benefits - New cardholders can choose between two travel benefits: a 200 yuan train ticket discount voucher or a 300 yuan taxi discount voucher [2][3]. - The promotion is specifically for new customers who are applying for the credit card for the first time, with restrictions on previous promotions [4]. Group 2: Emotional Appeal - The article emphasizes the emotional aspects of travel, such as the anticipation of returning home and the comfort of having a supportive credit card during the journey [7][9]. - It paints a picture of a warm and enjoyable travel experience, encouraging customers to define their own festive atmosphere during the new year [13]. Group 3: Call to Action - The article includes multiple calls to action for readers to apply for the credit card, highlighting the ease of application and the benefits that come with it [5][15][25].
【招行申卡邀请】新户达标可领200元火车票或300元打车立减金券包!