财联社·2026-01-22 12:10Core Viewpoint - JD.com has launched a gold phone case that sold out quickly, indicating strong consumer interest in gold products amid rising gold prices [1][2]. Group 1: Product Launch - JD.com introduced a gold phone case with prices ranging from 11,299 yuan for 10g to 112,299 yuan for 100g, designed for the iPhone 17 Pro Max [2]. - The product features a removable pure gold piece and is marketed with the slogan "True Gold in Hand" [2][5]. - The product was sold out shortly after launch, with customer service indicating a restock expected within a week [5][6]. Group 2: Market Context - The World Gold Council reported that gold prices are expected to reach new historical highs, with 53 instances of record-breaking prices anticipated in 2025 [9]. - As of January 21, spot gold prices reached $4,800 per ounce, influencing domestic gold jewelry prices, which are approaching 1,500 yuan per gram [9]. - Goldman Sachs has raised its gold price forecast for December 2026 to $5,400 per ounce, citing increased demand from emerging market central banks [9].