8000元的水貂蹿红，消费者涌向海宁买皮草

Core Viewpoint - The high-end fur market, particularly in Haining, has gained significant popularity this winter, driven by social media influence and rising prices of raw materials, leading consumers to flock to wholesale markets for better deals [1][4][10]. Group 1: Market Trends - The prices of high-end furs, such as mink and small lake sheep coats, have surged, with items priced at 8,000 yuan and 5,000 yuan respectively, becoming trendy on social media [1]. - Haining Leather City has seen a notable increase in foot traffic, with parking spaces fully occupied, indicating a strong demand for leather and fur products this winter [3][7]. - The trend of cross-city shopping has emerged, with consumers from various provinces traveling to Haining for better prices and quality, as social media promotes specific shopping routes [4][7]. Group 2: Consumer Behavior - Consumers are increasingly opting for wholesale markets over traditional retail and e-commerce, seeking better prices and reliability, which has led to the rise of services like personal shopping and online guidance [5][10]. - The younger demographic is becoming the primary consumer group for fur products, with styles becoming more youthful and appealing, breaking the stereotype of fur being outdated [10][12]. Group 3: Price Dynamics - The price of high-end furs is expected to rise further, particularly for purple minks, which have seen auction prices increase by 30%-50%, leading to a projected price increase of 10,000 yuan for standard pieces [12]. - The rising prices of raw materials, particularly due to reduced overseas supply, are influencing the pricing strategies of retailers, who are less willing to negotiate on prices following recent auction results [12].