错标价格，强制退款，立白道歉→

Core Viewpoint - The article discusses a pricing error by Liby, a well-known household cleaning product brand, which led to forced refunds for consumers who purchased products at significantly lower prices than intended. The company acknowledged the mistake and apologized, stating it was due to internal operational oversight [2][11]. Group 1: Incident Overview - On January 22, multiple consumers reported on social media that they were forced to refund purchases made at Liby's official flagship store due to incorrect pricing [2][4]. - A consumer highlighted that a 10 kg pack of Liby laundry detergent was mistakenly priced at 6.9 yuan, while the actual price was around 90.8 yuan [3][6]. - The promotional pricing lasted only about five minutes before the orders were canceled and refunds were issued [4][11]. Group 2: Company Response - Liby's customer service stated that the low pricing led to orders that could not be fulfilled, and they compensated affected consumers with a 5 yuan cash red envelope [11]. - The company attributed the issue to a serious pricing error during a product SKU change and has initiated process upgrades to enhance price verification and multi-level reviews to prevent future occurrences [11][13]. Group 3: Legal and Industry Context - The article notes that similar pricing errors have caused public relations issues for other brands, such as Jie Rou and Miniso, which faced backlash for incorrect pricing [15]. - Legal expert Kong Yunfei mentioned that under the Civil Code, contracts based on significant misunderstandings, such as erroneous pricing, can be rescinded, indicating the potential legal implications for Liby [15][16].