Core Viewpoint - The 2026 Spring Festival holiday, lasting 9 days, is expected to drive a significant increase in outbound travel, surpassing the previous year, with Thailand emerging as the most popular destination, replacing Japan [3][4]. Group 1: Travel Trends - The Civil Aviation Administration of China anticipates a record high in passenger transport during the Spring Festival, with both outbound and inbound travel routes expected to see a surge in demand [3]. - Popular destinations for the holiday include Thailand, South Korea, and Malaysia, with long-haul travel demand also increasing, as evidenced by a 1.5x and 2x growth in hotel bookings for Norway and New Zealand, respectively [5]. - Flight data indicates that Thailand has become the top outbound destination during the Spring Festival, with significant increases in flights to Southeast Asian countries like Malaysia, Vietnam, and Indonesia [6]. Group 2: Price Dynamics - The average ticket prices for outbound flights are expected to drop significantly after reaching a peak around February 14, with the best value found for departures on February 16 and returns on February 20, showing a nearly 20% decrease compared to peak prices [9]. - In contrast, domestic flight prices are projected to rise, peaking around February 14, with a notable increase in search interest for tickets and accommodations during the holiday period [11]. - The average ticket prices for the 2026 Spring Festival are slightly lower than the previous year but higher than pre-pandemic levels, with the average economy class ticket price recorded at 1,076 yuan, a 0.7% decrease from 2025 but a 4.3% increase from 2019 [13].
“史上最长春节”带火出境游,泰国取代日本重回最热目的地
第一财经·2026-01-23 10:18