泡泡玛特，强势反弹！南向资金大举买入

Core Viewpoint - The recent rebound of Pop Mart, one of the "new consumption three sisters" in Hong Kong stocks, is attributed to its first share buyback in two years, boosting market confidence and attracting institutional investment [1][3][5]. Group 1: Stock Performance - As of January 23, Pop Mart's stock rose by 6.6%, with a weekly increase of approximately 23%, marking the largest weekly gain in nearly three years [2]. - In the past seven trading days, net purchases by southbound funds reached nearly 1.7 billion HKD [2]. - Following the announcement of share buybacks, Pop Mart's stock saw a significant rebound, closing up about 9% on January 20, with intraday gains exceeding 10% [5]. Group 2: Share Buyback Details - On January 19, Pop Mart announced a buyback plan to spend 251 million HKD to repurchase 1.4 million shares at prices ranging from 177.7 to 181.2 HKD per share, marking the company's first buyback since early 2024 [4]. - A subsequent announcement on January 21 revealed an additional buyback of 96.49 million HKD for 500,000 shares at prices between 191.1 and 194.9 HKD per share, bringing the total buyback amount to nearly 350 million HKD [5]. Group 3: Market and Product Insights - The blind box market remains strong, with the release of the "Starry People" Valentine's Day limited edition blind box series selling out quickly and achieving high resale prices in the secondary market [3][9]. - The "PUCKY Knock Knock Series" blind box has also gained popularity, with secondary market prices showing a significant premium [9]. - Pop Mart's other IPs, such as HACIPUPU and CRYBABY, have shown impressive growth rates of 249.6% and 248.7% year-on-year, respectively [9][10]. Group 4: Strategic Developments - Pop Mart is diversifying its IP matrix and leveraging its brand for cross-industry collaborations, such as the release of a limited edition phone in partnership with Honor [10]. - The company is also expanding its product offerings through its independent dessert brand, POP BAKERY, which features various themed products [10].