公考培训陷价格战，有机构千元课程0元卖，免住宿、送茶歇

Core Viewpoint - The public examination training industry is experiencing intense competition and price wars, leading to potential market reshaping, despite the sector being in a recognized golden period for at least another decade [1][2][4]. Group 1: Market Dynamics - The number of applicants for the national civil service examination surged from 1.576 million in 2021 to 3.718 million in 2026, surpassing the number of applicants for graduate school exams [2]. - The low pass rate of the civil service exam has resulted in a high demand for long-term, full-time, intensive study programs, which were previously the domain of larger institutions [2][3]. - The decline of major players like Zhonggong Education has led to an influx of teachers into smaller institutions, weakening the barriers to entry in the market [2][3]. Group 2: Pricing Strategies - A public training institution in Shijiazhuang launched an 18-day, 0 yuan learning program, which quickly filled 1,500 spots, indicating a significant shift in pricing strategies within the industry [3]. - The price war continues, with smaller institutions offering courses at significantly lower prices than larger competitors, which could lead to a "chronic death" for those who do not adapt [3][4]. Group 3: AI Integration - Major players in the industry are increasingly adopting AI technologies to enhance their offerings, with companies like Huatu and Zhonggong introducing AI products for interview training and essay grading [5][6]. - AI applications have improved efficiency, allowing for more personalized feedback and increased interaction between students and instructors [6][7]. - The integration of AI is expected to lower costs and streamline processes, potentially transforming the business model of public examination training institutions [7][9]. Group 4: Future Opportunities - The collaboration between leading institutions like Huatu and Fenbi aims to diversify product offerings and enhance resource integration, which could help the industry move beyond its current "involution" state [9][10]. - There is a growing market for employment services related to existing users, with AI tools being developed to enhance workplace skills, indicating a potential new revenue stream for training institutions [10].